"I learned that there's no reason why people decide they like music when they do. Even if you're the best singer in the world, there's a good chance no one will ever hear you. You make a decision to keep singing or to stop. I’ve been singing in Brooklyn since I was 17 and no one in the industry cared at all. I haven't changed a thing since then and yet things seem to be turning around for me. Perhaps the angels decided to shine on me for a little while. Lana Del Rey" .
It's no new news that the new artist to look out for in 2012 is Lana Del Rey, but still let's give credit where credits due. Lana is not the next great singer in pop music, she's that right now. With so much buzz and Youtube hits she's already a star and her highly-anticipated second album 'Born To Die' isn't even out yet. Still when it is released on the 27th January you can bank on it being the first big album of twenty twelve. If you thought 2011 was a good year. You 'aint heard nothing yet.
With a stunningly beautiful and epically evoking voice, Del Rey sounds like she's introducing a Bond movie or taking you back to the decedent decades of music everytime she harmonises the creative content of her lyrics. She is that good. They don't make music like this anymore...well, they do now. Call her hallmark or a homage to the good ol'days and you'd have a point but she's much more than that however with her own original sound and style that points fingers at no one but her. From her personal tailor-made fashion that harks back to classic American styles and her charismatic and contagious confidence Lana Del Rey is her own woman. Or as she likes to put it; a "ghetto" Nancy Sinatra.
Lana credits everyone from Elvis Presley to Eminem and Britney Spears to Bruce Springsteen as her musical influences and it's clear to hear in her incredible sound and influential music. From making her own clips for 'Video Games' to having the gumption and moxie to appeal to all ages this singer has it down. Just take 'Born To Die's' title track in all it's depth and devotion as an exact example. Even the video strikes a chord as it resonates with it's audience bearing this singers, blood, sweat, tears, body and soul.
As she sings "Let me kiss you hard in the pouring rain" for the radio friendly version really meaning "Let me f%$£ you hard in the pouring rain" even the mainstream can't screw with this husky singers intentions and character. With beautiful haunting lyrics like "Walking through the city streets/Is it by mistake or design?/I feel so alone on a Friday night/Can you make it feel like home, if I tell you you're mine/It's like I told you honey" the air and atmosphere of this singers hurt and pain comes through the speakers as the listener breathes in all the emotion.
At 25 tears old and following a great first album ('Lana Del Rey AKA Lizzy Grant' featuring the illuminating 'Brite Lites') Elizabeth Grant has her whole amazing life and career ahead of her. With a voice that echo's the old souls of generations gone and with the youth to last for decades we are about to be formerly introduced to the next big thing. Pop music can finally be justified as being 'popular' again. It's about to get so much better. This is the way it should be. This is the way it should have always sounded. TIM DAVID HARVEY.
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