Reality Beats
By TIM DAVID HARVEY
Back in 2009, Jay-Z declared the 'Death of Auto-Tune' on his smash single 'D.O.A.' from his trilogy conclusion album, 'The Blueprint 3' (still not getting why this cover's prime colour was red, but let's digress). An artificial singing style popularized by the legendary likes of T-Pain. Who since that G.O.A.T. crucifixion has put out some lovely Motown albums, showcasing his vocal skill sans the digital lifts.
He wasn't the only one, back then. Not to mention, this high-note lob pass goes as far back as Blackstreet singing into plastic straws for hits like 'Don't Leave Me' and 'No Diggity' off the 'Another Level' album. Not to mention, the late, great Roger Troutman of Zapp (and a hilarious Chris Rock skit) hooking 2Pac and DR. Dre's 'California Love' remix. And check the original, where, as my college friend once pointed out, "he goes sick." "Computer. COMPUTER!" Absolute genius.
Another stroke of genius, pun intended (twice), comes with Julian Casablancas and The Strokes new album 'Reality Awaits'. Produced by the creative act of God producer, Rick Rubin, and their first album since 2020's 'The New Abnormal' during COVID times. This seventh seal of a nine-track wonder is another great to add to a classic catalogue ('Room On Fire', 'Angels'). Back in 2001, when The Strokes asked 'Is This It', like a leather glove on the hip, The Strokes, like Rock N Roll Hall of Fame White Stripes, alongside them took it back to the good ole, simpler times and recording techniques. Just like the 'Elephant' in the room of London's Maida Vale studios.
This RCA and Cult record, dubbed "even sexier" like the 1980s Nissan 300ZX in the band's Instagram teaser video, focussed forward however. Despite the reality of the 'Awaits' album artwork and its Richard Prince Marlboro man like 'Cowboy'. And it's a master move, like putting 'The White Lotus' favourite actor Walton Goggins in the 'Going Shopping' music video, alongside the sci-fi needle drop of the 'Falling Out Of Love' second string single.
Lip-syncing (how apt in all this) Casablancas' "Like a tiger, they will chase you down/With words instead of claws/They will seduce you 'til you reach the point/To let yourself get mauled, oh/The worse reality gets, the less you wanna hear about it/Solidarity can be difficult/When you got cool stuff to lose" lyrics, like Saturn's rings laced around a cherry, Goggins shows he really is a rock star Decked out in a 'Miami Vice' city story proud suit. Although, anyone whose seen him 'Dreamin' Wild' with Casey Affleck in the true story of Donnie and Joe Emerson's 1978 debut album finally coming to light, knows this is already all too true.
That same song was distributed on promotional cassette tapes to promote this album recorded in Costa Rica with Rubin. One that features standout tracks like 'Lonely In The Future', 'Liar's Remorse' (what a title) and 'The Fruits Of Conquest'. But from the ode outset of some 'Psych S###' to the storybook end of 'Tyrants Of The Mellow Moon', it's the use of autotune that really amazes and sets the tempo for this new reality that's anything, but abnormal. Just await it, as Julian harmonizes "Forget the things that they did, yeah/Obey the words that they say, yeah/Get it on my desk on time, yeah/Got plans, I'm going online." The 'Dine N'Dash' of this album is anything but a dime a dozen. The rap game may have left the autotune's ring on the bedside table, but here, it rocks.
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